If you have decided to go into business for yourself, image and consumer trust and ease are important!
Using a free email service such as, Yahoo, Gmail, etc., for your business can have a negative impact. Consumers may perceive your business as unprofessional, not legitimate, spam, fraud, and more when receiving email correspondence from your business with a free email service domain.
Having an email address with a domain name that corresponds with your business offers several benefits to your business:
It helps let your customers know you are serious and sincere about your business by coming across as professional.
It is part of your brand and helps to confirm validity from a consumer standpoint.
When your email domain matches your website domain it assists consumers with better remembering your email address.
It eliminates unwanted ads, from a business standpoint, that exist with a free email service.
It minimizes the idea that you are a spammer in the consumers eye. Anyone can create a “fake” email address with a free email service and send fraudulent correspondences portrayed as “business”.
It assists with branding by getting your name out there even more.
Overall, having a custom email address domain can only benefit your business and how your business is viewed by consumers. It’s fairly cheap considering the benefit and easy to acquire.